MKT 312: Final exam part 2

In terms of trade promotions, offering additional free merchandise for placing an order is known as:

A consumer who makes the purchase decision based on price is called:

A coupon placed inside a package to be used for a later purchase is called a(n):

When a cash register triggers a coupon for a product, it is called a:

Cash returns on soft goods, such as food or clothing, are called:

When a manufacturer offers to pay part of the costs of a retail advertising campaign, it is known as:

Of the internal stakeholders, the group that is the most critical to the success of a firm would be:

Green marketing is:

The first major decision company leaders must make concerning public relations is:

A person or group with a vested interest in a firm’s well-being is a(n):

Some individuals would like to create which type of department to oversee both the public relations activities and the marketing programs?

A program that ties marketing to a charity in order to generate good will is called:

Direct ambush marketing occurs when:

The agency that monitors advertising on food packages and advertisements for drugs is the:

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In terms of foundations and frameworks for ethical guidelines, the philosophy of life that believes in maximizing pleasure and minimizing pain is:

In terms of a foundation and framework for ethical guidelines, the law:

The industry agency that monitors all forms of advertising directed toward children is the:

Incidental ambush marketing occurs when:

When copytesting television ads, researchers often use:

Measuring changes in sales following a marketing campaign is easier now than in the past because of:

Ad tracking research can be used to measure the following, except:

Consumer awareness and brand loyalty are closely linked to a measure of:

In terms of online metrics, dwell rate is:

In terms of online metrics, which evaluation method allows companies to gauge consumer reactions to a new advertising campaign, whether it is online or traditional?

In evaluating advertising or IMC campaigns, examples of long-term measures would include the following, except:

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