HOSP 590 Midterm 2 exam

1. (TCO A, B, C D) A local university has an alumni weekend every November.  Traditionally the top 200 donors attend a private function at the Alumni Center.  Each year it is a different theme and it is the highlight of the alumni weekend of events.  The president of the Alumni Association has just been hired and is overwhelmed with where to start.  Budget is not an issue and the president has hundreds of ideas.  He has asked your opinion and recognizes he needs to make some decisions and start planning.  Using SMART goals, a Needs Assessment and a timeline, how can you assist her in supporting her request and creating the initial starting point for your event planning? (Points : 18)

2. (TCO D, E, F) A risk plan needs to be developed for a marathon that will be held in New York City in April. This is the 10th annual event and the crowd is estimated to be at 5,000, with 100 vendors. Explain and justify possible risk events and contingency plans for the following areas. Each response should include possible scenarios and ways to handle the risk. Each response should be at least three sentences.
a.) Registration
b.) Security
c.) Capacity and Set-Up
d.) Weather (Points : 18)

3. (TCO G) What components should be included in infrastructure planning for a team building event in the Smokey Mountains in which 200 middle management staff from Proctor and Gamble will take a hike, enjoy dinner by a campfire, and assist in the construction of a cabin as part of a charity project? The site has a parking lot but is remote, with no facilities. A caterer will provide food and beverage but it is up to you the planner to arrange for all other elements. List 10 infrastructure elements necessary to plan this event. Each element needs to be defined and explained. For example, an element may be that portable toilets need to be ordered, delivered, and picked up the morning after the event. (Points : 18)

4. (TCO A, C, D) Developing the theme throughout the entire event is important, from the invitation to a follow up thank-you gift or guest survey. Consider how you would develop a theme for a week-long conference for call center managers. The goal of the meeting is to provide training and networking, and to recognize the achievement of top performers who work around the United States for a large, well-known hotel chain. The location will be in Maui and the theme is up to you, but needs to be based on a well-known movie. Pick any movie and integrate the theme throughout specific events at the conference while keeping the goals of education, networking, and celebrating accomplishment. Please provide examples of what you can do to maximize your theme for six sub-events. A sub-event could be a meet and greet, a day of training, a dinner, or any other appropriate use of time that would accomplish the client goals. (Points : 18)

5. (TCO B) How do protocol issues influence an event? (Points : 18)