UPPER BA374 Business communication Week 5 Discussion
Influence and Persuasive Messages
Applying your own thinking, experiences, and application and citation of information from at least one resource (textbook and/or UIU library article), respond to the following Discussion topic(s). Remember, the Discussions are a dialog (conversation) and an opportunity to build community. This is the only Discussion in Week 5. In this Influence and Persuasive Messages Discussion, post your main response on or before Day 4 (Thursday night). Post at least three additional responses (one-two paragraphs each) during Monday through Sunday, all on different days. It is a UIU requirement for Discussion participation to occur on at least four of the seven days in each Week. With the exception of Week 8, “Weeks” begin on Mondays and end on Sundays. It is assumed in this Business Communication class that all writing will have been thoroughly proofread, grammar and spell-checked and never represent the first draft. Writing is always a process, one which requires more than one draft prior to submitting a final, polished posting. Grading rubrics for the Influence and Persuasive Messages Discussion are included below the Directions.
The Influence and Persuasive Messages Discussion is a forum to review existing persuasive messages and analyze the strategy behind why and how they were created. For this assignment, we will focus on reviewing marketing-related messages (since marketing-related messages are always persuasive messages). Persuasive messages are created with the intent for the reader/audience to take an action.In order for the reader/audience to be compelled to take an action, there must be some sort of tangible or intangible benefit (or a mixture of both) and benefits may be intrinsic, extrinsic, or a mixture of both. Aristotle (no in-text citation needed, copyright expired) categorized persuasive appeals into three types: 1. those based on logic, 2. those based on emotion, and 3. those based upon the character of the message giver.
One important point made in Chapter 10 of our Guffey and Loewy (2018) textbook is how “in addition to identifying the purpose of a persuasive message, you also need to concentrate on the receiver” (p. 343).
Directions:
1. Conduct research in the UIU library and from Chapter 10 of the textbook regarding what comprises, and when to use, persuasive messages.
2. Choose one marketing-related (persuasive message) example that includes both words and visuals. The examples might be print ads, or television ads, or internet advertisements. The example is your choice. Write at least three paragraphs analyzing the chosen persuasive message and discussion influence and persuasive messages. Include the following in your analysis:
Persuasive message description (visual/words). Note: to insert a .jpg file, put the cursor where you want it to be, then click on the first box above that looks like an arrow “insert stuff”. Insert the file, select decorative and save and the image will appear.
Intended audience (e.g. target market characteristics) and desired action (e.g., to purchase the product).
What techniques were applied? What are the motivators?
3. Somewhere, within the entire main response, include one quote from either our textbook and/or from a UIU library article and use APA formatting for the in-text citation and on a reference page list.
4. Give yourself the gift of allocating an appropriate amount of time to think, research, and write. Follow the directions. Run spell and grammar check and proofread your crafted response (reading aloud is highly recommended because it slows down the review, indicates where pauses are appropriate, and suggests where editing is beneficial). Discussion settings allow you to edit an already posted response without any change in date or time.
5. As noted above, postings should be made on four of seven days during the week. A main response plus three additional conversational responses to other postings is a requirement. Main postings should be present on or before Day 4 (Thursday night).
6. Enjoy the learning journey. If you have questions or need clarification, send an email to petersonm@uiu.edu.