HCA 675 Discuss your thoughts and ideas about the newer trend of pharmaceutical and medical supply companies marketing directly to the consumer
Grand Canyon University HCA 675 Discuss your thoughts and ideas about the newer trend of pharmaceutical and medical supply companies marketing directly to the consumer-Step-By-Step Guide
This guide will demonstrate how to complete the HCA 675 Discuss your thoughts and ideas about the newer trend of pharmaceutical and medical supply companies marketing directly to the consumer assignment based on general principles of academic writing. Here, we will show you the A, B, Cs of completing an academic paper, irrespective of the instructions. After guiding you through what to do, the guide will leave one or two sample essays at the end to highlight the various sections discussed below.
How to Research and Prepare for HCA 675 Discuss your thoughts and ideas about the newer trend of pharmaceutical and medical supply companies marketing directly to the consumer
Whether one passes or fails an academic assignment such as the Grand Canyon University HCA 675 Discuss your thoughts and ideas about the newer trend of pharmaceutical and medical supply companies marketing directly to the consumer depends on the preparation done beforehand. The first thing to do once you receive an assignment is to quickly skim through the requirements. Once that is done, start going through the instructions one by one to clearly understand what the instructor wants. The most important thing here is to understand the required format—whether it is APA, MLA, Chicago, etc.
After understanding the requirements of the paper, the next phase is to gather relevant materials. The first place to start the research process is the weekly resources. Go through the resources provided in the instructions to determine which ones fit the assignment. After reviewing the provided resources, use the university library to search for additional resources. After gathering sufficient and necessary resources, you are now ready to start drafting your paper.
How to Write the Introduction for HCA 675 Discuss your thoughts and ideas about the newer trend of pharmaceutical and medical supply companies marketing directly to the consumer
The introduction for the Grand Canyon University HCA 675 Discuss your thoughts and ideas about the newer trend of pharmaceutical and medical supply companies marketing directly to the consumer is where you tell the instructor what your paper will encompass. In three to four statements, highlight the important points that will form the basis of your paper. Here, you can include statistics to show the importance of the topic you will be discussing. At the end of the introduction, write a clear purpose statement outlining what exactly will be contained in the paper. This statement will start with “The purpose of this paper…” and then proceed to outline the various sections of the instructions.
How to Write the Body for HCA 675 Discuss your thoughts and ideas about the newer trend of pharmaceutical and medical supply companies marketing directly to the consumer
After the introduction, move into the main part of the HCA 675 Discuss your thoughts and ideas about the newer trend of pharmaceutical and medical supply companies marketing directly to the consumer assignment, which is the body. Given that the paper you will be writing is not experimental, the way you organize the headings and subheadings of your paper is critically important. In some cases, you might have to use more subheadings to properly organize the assignment. The organization will depend on the rubric provided. Carefully examine the rubric, as it will contain all the detailed requirements of the assignment. Sometimes, the rubric will have information that the normal instructions lack.
Another important factor to consider at this point is how to do citations. In-text citations are fundamental as they support the arguments and points you make in the paper. At this point, the resources gathered at the beginning will come in handy. Integrating the ideas of the authors with your own will ensure that you produce a comprehensive paper. Also, follow the given citation format. In most cases, APA 7 is the preferred format for nursing assignments.
How to Write the Conclusion for HCA 675 Discuss your thoughts and ideas about the newer trend of pharmaceutical and medical supply companies marketing directly to the consumer
After completing the main sections, write the conclusion of your paper. The conclusion is a summary of the main points you made in your paper. However, you need to rewrite the points and not simply copy and paste them. By restating the points from each subheading, you will provide a nuanced overview of the assignment to the reader.
How to Format the References List for HCA 675 Discuss your thoughts and ideas about the newer trend of pharmaceutical and medical supply companies marketing directly to the consumer
The very last part of your paper involves listing the sources used in your paper. These sources should be listed in alphabetical order and double-spaced. Additionally, use a hanging indent for each source that appears in this list. Lastly, only the sources cited within the body of the paper should appear here.
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Re: Topic 3 DQ 2
Discuss your thoughts and ideas about the newer trend of pharmaceutical and medical supply companies marketing directly to the consumer (e.g., ads about new medications, billboards for new hip and knee implants, etc.). What do you see as the pros and cons?
Sample Answer for HCA 675 Discuss your thoughts and ideas about the newer trend of pharmaceutical and medical supply companies marketing directly to the consumer
I think in a way this type of new marketing trend can be beneficial to the consumers of their products. But the consumers have a larger burden of responsibility and need to take the necessary steps to protect themselves and not fall for just another marketing scheme. It’s important for people to do their own research before they go to a doctor so that they can be advocates for their care. More engaged patients lead to better outcomes. It was back in the 1980s that the environment changed and it became more open to the pharmaceutical industry; this shift was more focused on promoting patients to be more active participants in their medical care and to collaborate in the decision making with their providers (Ventola, 2011). So, in a way, the direct marketing method of the pharmaceutical industry has promoted patients to be advocates within their own medical care which is very positive. Some claims that can be made in support of direct consumer marketing is the aforementioned patient engagement. But also, it facilitates communication with primary care providers, encourages contact with health care providers, and promotes compliance with a medical regimen (Ventola, 2011).
Compliance with a medical regimen I thought was most important because too quickly with complex and chronic diseases, patients are lost to follow-up and commonly quit on their own in taking important medications. Apparently, studies have shown that there are “statistically significant, improvements in adherence occur among patients exposed to [Direct-to-consumer-pharmaceutical advertising] DTCPA” (Ventola, 2011, p.11). It is thought this improvement occurs because the physician recommendations and instructions are cemented through the advertisements as a reminder of their condition and the importance of continuing treatment with the medications (Ventola, 2011).
With that said, a lot of the marketing for these items must be taken with a grain of salt. Because in the end, their main motivation is money and is not always in the best interest of patients. Much of the public is ignorant regarding healthcare unless they work in the medical field or have someone in their family to navigate them. They are unlikely to be aware of such things as contraindications, limitations, and evidenced-based practice.
On the topic of cons, even though for many of the drugs they typically advise to go see your primary physician first. With the advertising, it causes people to feel they need medications for ailments that they do not really have, or truly need to be medicated for (Public Broadcasting Service, 2003). Another aspect of this new method is because they are advertising specific trade names of medications, they are increasing the likelihood that the consumers will be switched to these preferred medications. (PBS, 2003). Medications which in fact tend to be new, patented, and very expensive when compared to generic medications in which efficacy does not differ (PBS, 2003). Thus, continuing in my opinion to fuel the greediness and cash flow of the pharmaceutical companies.
Overall, I thought Ventola said it best when they wrote: “although only limited data exist, research suggests that DTCPA is both beneficial and detrimental to the public health” (2011, p.669). It’s a double-edged sword and it does not appear to be going anywhere anytime soon. Thus, it’s important to be cognizant of both sides of the argument.
Public Broadcasting Service. (2003). Interview: Marcia Angell. Retrieved from https://www.pbs.org/wgbh/pages/frontline/shows/other/interviews/angell.html
Ventola, C. (2011). Direct-to-consumer pharmaceutical advertising: Therapeutic or toxic?. Pharmacy & Therapeutics: A Peer-Reviewed Journal for Formulary Management, 36(10), 669-684. Retrieved from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3278148/
Sample Answer 2 for HCA 675 Discuss your thoughts and ideas about the newer trend of pharmaceutical and medical supply companies marketing directly to the consumer
I personally see many pros to the advertisement of medical supplies and medications, education and awareness to the consumers about these items in any form brings a positive aspect in one taking control in decisions about their health. However, I only agree with the education through advertisement without the use of influencing factors that should not come into play when making a decision about one’s health, for example, the use of celebrities to promote a medical product or medication. I do not believe this type of influence should take part in a person making a decision on taking a medication or using a product. Even if the guidelines set by the FDA are followed in the advertisement in regard to the medication, there is still an influence made by the celebrity involvement in the advertisement, I do not agree that this type of influence has a place in this type of advertisement. “The FDA oversees the advertising of prescription drug products under the Federal Food, Drug, and Cosmetic Act and related regulations. That means the agency must ensure that prescription drug information provided by drug firms is truthful, balanced, and accurately communicated. This is accomplished through comprehensive surveillance, enforcement, and education program, and by fostering better communication of labeling and promotional information to both health professionals and consumers” (U.S. Food & Drug Administration, 2015, para. 3).
Benefits seen due to this type of advertisement include providers reporting that patients are asking meaningful questions about medications, medical equipment, and treatments during visits. They are seeing patients becoming more active in their care (U.S. Food & Drug Administration, 2015).
One Con to these types of advertisements, reported by physicians, is that the information does not equally state the benefits and the risks, more information about the benefits is conveyed in the advertisements. Another con physicians reported is that the advertisements make patients believe that the medication works better than they actually work (U.S. Food & Drug Administration, 2015).
After reading this article put out by the FDA, I agree with the pros and cons that were mentioned. Personally, viewing such advertisements for medical equipment and medications, I can understand how and why these pros and cons exist. However, overall, I do believe that the advertisements assist in people becoming knowledgeable and more involved in their care and treatment.
References
U.S. Food & Drug Administration. (2015). The impact of direct-to-consumer advertising. Retrieved from https://www.fda.gov/drugs/drug-information-consumers/impact-direct-consumer-advertising
HCA 675 Grand Canyon Week 3 Assignment
New Technology Interview
Interview a health care leader about a new technology he or she selected, planned for, and implemented.
Write a paper of 1,000–1,200 words, from your perspective, on how that process occurred, what happened, what the leader would do again, and what mistakes he or she may have made.
Refer to the assigned readings to incorporate specific examples and details into your paper.
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.
You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.
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Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.
Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.
The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.