MGMT 530 Case Analysis Problem Definition Week 3
MGMT 530 Case Analysis Problem Definition Week 3
Two weeks after New Orleans was devastated by Hurricane Katrina, you made the decision to postpone the conference and select a different city to hold the conference. Based on your initial objectives and a survey you took of the registered attendees, you created the following consequence table based on the information available.
| ALTERNATIVES | |||||
| Cancel conference for this year—schedule for next year | Keep in New Orleans, but schedule for a later date (when the hotels re-open) | Keep same dates, but move to another city | Move to another city and schedule for a later date | ||
|
OBJECTIVES |
Maximize attendance | Does not meet objective.Senior management stated that cancelling is not an option. | Does not meet objective.Uncertainty on when New Orleans will be back in business is too far off. | Does not meet objective.Cost and logistics of finding a new location and getting attendees to change flights with such short notice is cost prohibitive. | Meets objective.In a survey of attendees, they would be willing to look at a new date in October and were most interested in Las Vegas, Chicago, or New York as alternative sites. |
| Keep conference costs at current level | Does not meet objective.Refunding registration fees would cause a loss for conference. | Does not meet objective.Because of uncertainty with city, the registration fees would need to be refunded. | Does not meet objective.Conference would lose money and incur additional costs for last minute scheduling. | Meets objective.A preliminary survey shows that costs would be similar to current budget. |
From the survey, you found out that the attendees were willing to still come to the conference and suggested three cities as possible new locations for this year’s event.
- Chicago
- Las Vegas
- New York City
As you move forward in locating available hotels and conference facilities, you formulate the following objectives to select which cities will be best to hold the rescheduled conference.
- Airfare (the estimated average round trip cost of the attendees)
- Hotel Room Rate (the nightly rate the attendees will pay during the conference)
- Conference Costs (the costs you will incur for meeting facilities, reception, registration, etc.)
- Survey Response (you want to factor in how the cities were ranked based on the survey you conducted.)
Because the budget is tight, you feel that the Conference Cost objective is twice as important as the other three objectives.
Based on your research, here is the information you gathered on the cities the user group was interested in.
New Orleans(Not applicable, but used to compare original costs of conference)
| Average Airfare: | $300 to $400 (Round trip cost per person) |
| Hotel Room Rate: | $149.00 (Conference rate per room per night) |
| Conference Costs: | $16,000 (Meeting rooms, reception, refreshments, registration materials, etc.) |
| Survey Rank | Not Applicable |
Chicago
| Average Airfare: | $200 to $300 (Round trip cost per person) |
| Hotel Room Rate: | $149.00 (Conference rate per room per night) |
| Conference Costs: | $25,000 (Meeting rooms, reception, refreshments, registration materials, etc.) |
| Survey Rank | 1 |
New York
| Average Airfare: | $300 to $400 (Round trip cost per person) |
| Hotel Room Rate: | $349.00 (Conference rate per room per night) |
| Conference Costs: | $20,000 (Meeting rooms, reception, refreshments, registration materials, etc.) |
| Survey Rank | 2 |
Las Vegas
| Average Airfare: | $200 to $300 (Round trip cost per person) |
| Hotel Room Rate: | $169.00 (Conference rate per room per night) |
| Conference Costs: | $15,000 (Meeting rooms, reception, refreshments, registration materials, etc.) |
| Survey Rank | 3 |
MGMT530 – Conference Decision Case, Part 2
Using this information, create the following.
- A consequence table
- A weighted scoring model
Are there any dominated alternatives that can be eliminated? Are there any even swaps?
For additional resources pertaining to this assignment, please review the Building a Weighted Scoring Model Video found under the Week 3 Lecture Tab and the Conference Decision Case, Part 2 Video below. A weighted scoring example is located in Files under the name Sample Decision Problem.
APA Writing Checklist
Use this document as a checklist for each paper you will write throughout your GCU graduate program. Follow specific instructions indicated in the assignment and use this checklist to help ensure correct grammar and APA formatting. Refer to the APA resources available in the GCU Library and Student Success Center.
☐ APA paper template (located in the Student Success Center/Writing Center) is utilized for the correct format of the paper. APA style is applied, and format is correct throughout.
☐ The title page is present. APA format is applied correctly. There are no errors.
☐ The introduction is present. APA format is applied correctly. There are no errors.
☐ Topic is well defined.
☐ Strong thesis statement is included in the introduction of the paper.
☐ The thesis statement is consistently threaded throughout the paper and included in the conclusion.
☐ Paragraph development: Each paragraph has an introductory statement, two or three sentences as the body of the paragraph, and a transition sentence to facilitate the flow of information. The sections of the main body are organized to reflect the main points of the author. APA format is applied correctly. There are no errors.
☐ All sources are cited. APA style and format are correctly applied and are free from error.
☐ Sources are completely and correctly documented on a References page, as appropriate to assignment and APA style, and format is free of error.
Scholarly Resources: Scholarly resources are written with a focus on a specific subject discipline and usually written by an expert in the same subject field. Scholarly resources are written for an academic audience.
Examples of Scholarly Resources include: Academic journals, books written by experts in a field, and formally published encyclopedias and dictionaries.
Peer-Reviewed Journals: Peer-reviewed journals are evaluated prior to publication by experts in the journal’s subject discipline. This process ensures that the articles published within the journal are academically rigorous and meet the required expectations of an article in that subject discipline.
Empirical Journal Article: This type of scholarly resource is a subset of scholarly articles that reports the original finding of an observational or experimental research study. Common aspects found within an empirical article include: literature review, methodology, results, and discussion.
Adapted from “Evaluating Resources: Defining Scholarly Resources,” located in Research Guides in the GCU Library.
☐ The writer is clearly in command of standard, written, academic English. Utilize writing resources such as Grammarly, LopesWrite report, and ThinkingStorm to check your writing.
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