NR 506 Week 6: Using the Media

NR 506 Week 6: Using the Media

NR 506 Week 6: Using the Media

The use of media has grown significantly over the last few years (Rudden, 2016). Not only are people using this source for entertainment, but they are also utilizing it as a resource for medical information. Over seventy percent of people in the United States have a social media profile (Rudden, 2016). Healthcare workers should take notice and understand that they are able to implement the use of this type of media for communicating healthcare information (Rudden, 2016). Word of mouth, be that through social media or print publication, is a very effective and quick way to get information out to a target demographic (Rudden, 2016).

With respect to my public policy of childhood obesity, the use of social media could be a great of pathway of sending out my information to the public. I would want to target children and their parents. It is important when presenting information in this context to make it visually appealing to entice the audience (Rudden, 2016). Using pictures and videos would help interest the children while direct content would be more interesting to the adult population. The information being presented, no matter the age bracket, should be easy to und

NR 506 Week 6 Using the Media

erstand and direct. When presenting the information, it is necessary to do more than just state the facts about the issue. Students and families might already understand that obesity is a problem for children as well as adults, but they might not be able to devise solutions to help with the problem. Formulating solutions on their own could be daunting. On the other hand, if they are given specific plans to implement, they could be proactively working on this issue in their personal lives. As medical professionals, and especially in the nursing field, we are charged with being trusted educators that will both inform our patients about the issues and develop ways to solve these problems. Patients are trusting that we are giving accurate and helpful information that they in turn can pass on to someone else. We should direct our patients toward information that is appropriate and correct. The human word can be a very powerful motivator; we should use this concept to our advantage when advocating for a change.

References

Rudden, D. (2016). How to Effectively Harness the Power of Social Media. Audiology Today28(4), 22-32.

I enjoyed reading your view on social media and policy making.  It is true that children would prefer to have a visualization of policy making instead of an actually face to face response, as they are more visual than some adults as you stated.  I do believe that our p[patients rely on social media for a lot more than we think.   Patients prior to coming to the ED google what they think they may or may not have prior to being seen, and if you diagnose them with anything else they will immediately voice their own opinion on what they believe they have .  It’s unreal how much society depends on social media for everything.

We should help our patients to retrieve the most accurate and reliable information in relationship to their health ( Ventola, 2014).  Social media can be used to improve or enhance professional networking including education, patient care, patient education, and public health programs (Ventola, 2014).

When social media is used correctly it can offer the opportunity to promote individual and public health, as well as professional development and advancement (Ventola, 2014).

Ventola, C. L. (2014). Social Media and Health Care Professionals: Benefits, Risks, and Best Practices. Pharmacy and Therapeutics, 39(7), 491–520.

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In all honesty, it is one of my biggest pet peeves when people use their social media as a platform to voice their political or religious views. I use social media as a way to keep in touch with family and friends and to stay up to date with new pictures of our children, etc. I think my main frustration with voicing political or religious views on social media is that people will often comment on these and say things that they would never say to the person’s face. I like to say that when it comes to social media people get “keyboard courage” and say things  that they would never say in real life. This is quite frustrating, as it allows people to fight and disagree in an often times uncivilized way that results in name calling and judging. In fact, with the recent gun protests marches going on across the country I have seen many of my “friends” fight over social media in the last few weeks.  It’s sad, but almost comical to see grown adults fighting over texts simply because they have different views.  I have even had to “un-follow” my husband step mother on social media because her constant controversial posts were irritating. As I mentioned, my only agenda with social media is to see pictures of friends and family and look at funny memes and pictures.  So much of the information that I read, I have to go look it up to see if it is valid information, and a large majority is not.  It is frustrating that people post so much information on social media without fact checking their information. The main problem with this is that people then continue to share this information and many people go on believing the information without ever checking into the facts. I am all for sharing articles that are from reputable sources and once I have done my research on an issue.

With that being said, social media is one way to get information out to many people almost instantaneously. I would personally use an opinion editorial where people were expecting someone to voice their opinion, create a blog where people could view, or be a part of a personal interview rather than using a site such as Facebook or Twitter.  I think  when people attempt to communicate via text the message can often become misinterpreted, so a personal interview would leave the smallest possibility  for people to take what was said and turn it around .

The biggest thing I would want to consider would be my audience. I would want to make sure I was directing my information to people who wanted to read this type of information.  Flooding your personal social media pages can be a frustrating topic for many, so  having this information in an area where people could choose to read it would probably be best.  This gives the readers the option to read your information rather than posting it where it constantly shows up on their news feeds.

The most important thing to me about sharing this type of information is to provide facts and a way for someone to quickly check the facts by citing the source.  As I mentioned, I am always willing to learn, but I also am not a person who believes information simply because I have read it. I want to see statistics and facts from a credible source. I have seen a few posts on Facebook within the last few weeks that have actually made me laugh. When  one person called another out on where they got their information they copied and pasted their sources. One of their sources was Wikipedia. Maybe it’s because I have been a student for so long, but I guess I just took for granted that everyone knew those were not credible sources.

Taking away my personal pet peeve of using Facebook for someone’s platform, because 80% of adult internet users use Facebook (University of Southern California, 2018),  it would be a very quick way to get your opinions published to many people very quickly.

I also think that giving pros/cons on both sides of the argument is helpful. It helps to keep the reader’s attention as they will not feel that it is a completely one-sided article.  I frequently play devil’s advocate and try to get people to see things from both perspectives.  I have found that if I attempt to play devil’s advocate with certain people, they do not like that and like to begin to make personal attacks.

As mentioned, the main issues with using social media are that the information can be shared amount thousands of people within minutes and your name will be attached to it. Also, the author of the content can then be contacted by anyone who has read their information, and are often times attacked by people they’ve never met simply over their beliefs.  People gain “keyboard courage” and say things on social media that they would never say to another person’s face.  People often attack others on social media based on their beliefs.

NR 506 Week 6: Using the Media Reference:

University of Southern California. (2018). Social media and public policy. Retrieved from https://publicadmin.usc.edu/blog/social-media-and-public-policy/

The case study depicts Mrs. Smith, who comes for an annual physical exam with an empty bottle of amoxicillin and requests a refill. She had a refill a week ago, and the FNP’s name is indicated on the label as the prescriber. The patient mentioned that she had talked with Stephanie, the medical assistant. However, the medical assistant did not discuss it with the FNP or other NPs. This paper will discuss the ethical and legal implications for each member and how to prevent similar illegal behavior in the future.

Potential ethical and legal implications for each of the following practice members:

Medical assistant

All medical assistants must have some degree of physician supervision when prescribing medications. Some states also have limitations on the medications that medical assistants can prescribe (Figueroa Gray et al., 2021). The medical assistant faces legal implications for prescribing a drug without supervision from a physician or NP and writing another practitioner’s name when prescribing without their knowledge. Stephanie faces the risk of losing her practicing license or being fined if she prescribed a drug that is restricted for medical assistants.

Nurse Practitioner

An NP has an ethical duty in prescribing, selecting an appropriate medication, providing patients with information, warnings, and instructions about their medication, and monitoring the patient regularly. The NP may face ethical implications if the drug prescribed with the FNP’s name harms the patient. In prescribing, the NP has a moral duty to do good (beneficence) and avoid harm to the patient (nonmaleficence) (Vaismoradi et al., 2021). Thus, the NP may face fines or lose his license if the Amoxicillin causes adverse drug reactions.

Medical Director

The medical director may also face ethical consequences for failing to ensure that employees in the organization adhere to their prescriptive duties. The director may face fines for failing to supervise the employees’ conduct when attending to patients. Besides, the director failed to ensure that medical assistants were working as per their scope of practice.

Practice

            The practice risks facing legal actions for healthcare providers failing to adhere to their scope of practice when providing patient care. The practice may face ethical consequences for corporate negligence since providers prescribe patients medications without prescriptive authority and supervision (Vaismoradi et al., 2021). Legal consequences include fines, temporarily losing the operating license, or being closed permanently.

What strategies would you implement to prevent further episodes of potentially illegal behavior? 

The first strategy will be to organize continuous medical education (CME) to educate the healthcare providers on their scope of practice. It will be crucial for each profession to fully understand their scope of practice and that of the other professions. In addition, I would develop a policy to guide the employees in the practices on the actions that will be taken if they do not adhere to their scope of practice.

What leadership qualities would you apply to effect a positive change in the practice?

The leadership qualities that I will apply to create positive change in the practice include communication, coaching, and decision-making. Communication is a vital leadership skill of conveying information to individuals in a manner they can understand and also involves listening to employees (Walk, 2023). Coaching is the ability of the leader to guide others to improve. I would apply coaching skills to empower the employees and improve their engagement and accountability in patient care. Furthermore, I will need to employ strong decision-making skills that entail evaluating options, assessing the advantages of each, and committing to the option that can provide the most value to patients, providers, and practice.

NR 506 Week 6: Using the Media References

Figueroa Gray, M., Coleman, K., Walsh-Bailey, C., Girard, S., & Lozano, P. (2021). An Expanded Role for the Medical Assistant in Primary Care: Evaluating a Training Pilot. The Permanente journal25, 20.091. https://doi.org/10.7812/TPP/20.091

Vaismoradi, M., Jordan, S., Logan, P. A., Amaniyan, S., & Glarcher, M. (2021). A Systematic Review of the Legal Considerations Surrounding Medicines Management. Medicine (Kaunas, Lithuania)57(1), 65. https://doi.org/10.3390/medicina57010065

Walk, M. (2023). Leaders as change executors: the impact of leader attitudes to change and change-specific support on followers. European Management Journal41(1), 154-163. https://doi.org/10.1016/j.emj.2022.01.002