SCS 100 Ethical Concerns Discussion Questions and Comparison Template
SCS 100 Ethical Concerns Discussion Questions and Comparison Template
To complete this activity review the document down below named ( Module Two Short Answer Guidelines and Rubric.pdf)
Comparison Template Submission:
Finalize and submit Project 1: Your Comparison Template.
To complete this assignment, review the “SCS 100 Project 1 Comparison Template Guidelines and Rubric.pdf”.
I also linked the four ad’s below.
The four ad’s you’re using is the ones I sent in the doc Ad 1: L’Oreal: The Waterproof Experience Ad 2: Coldwell Banker Real Estate: Home’s Best Friend Ad 3: Polevskaya Varnya: Hangover is Over Ad 4: Carl’s Jr.: Au Natural Ad 4: Carl’s Jr.: Au Natural
Your first longer-term assignment in this course is to complete a comparison template, where you will examine four advertisements of your choice for various
aspects that are interesting from a social science perspective. The work you do on this comparison template will directly support your work on two other longerterm projects—an observation journal and a presentation—which are due later in the course.
This comparison template assignment will assess the following course outcome, which you focused on throughout the first two modules:
Utilize fundamental approaches to social scientific research in addressing questions related to human behaviors
Prompt
To start this assignment, you will gather a set of four advertisements from the provided Advertisement Examples document that features multiple people. You
will then use these advertisements to fill in the provided Comparison Template document, in which you address specific social science aspects of each
advertisement in preparation for your next project, the observation journal.
Specifically, the following critical elements must be addressed and will be graded using the rubric at the end of this document:
I. Question how individuals are represented in the ads. In your template, ask questions about the individuals in the ads that social scientists might ask.
For instance, you might ask why a person in the ad is standing outside the larger group, or why individuals are depicted in certain ways.
II. Question how groups and group behavior are represented in the advertisements. In your template, ask questions about groups/group interactions
that social scientists might ask. For instance, you might ask why the women are grouped together separately from the men, or why the group seems
to have very little diversity.
III. Question how different cultures and cultural identity are represented in the advertisements. In your template, ask questions about the cultures and
cultural identities in the ads that social scientists might ask. For instance, you might ask why people who look to be of the same ethnic background
are wearing similar clothing, or what certain symbols or interactions may mean related to culture.
IV. Notate how the advertisements compare and contrast to each other. For instance, do you see any commonalities or significant differences among
interactions between the ads? What might these commonalities or differences say about human interactions?
V. Pose questions a social scientist might be interested in, based on your observations of the advertisements. For instance, what larger questions about
human interactions might they ask? For this, you may build on your comparisons, concentrate on a theme or trend you noticed throughout the ads,
or develop a follow-up question related to a particularly interesting ad.
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Supporting Work and Resources
There are three opportunities to work directly on different elements of the comparison template.
1. In Module One, you will select the advertisements that you will use for this assignment. You are provided an Advertisement Examples document, which
provides a list from which you can select a series of advertisements, as well as selection criteria if you are interested in choosing your own
advertisements.
2. Once an advertisement is selected, you will begin to work in the template, developing questions and statements in support of at least two of the ads you
selected. Module One also features an Advertisement Observation Guide to support your work. Your instructor will provide feedback on this assignment
to help ensure you are on the right track.
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3. In Module Two, you will work to finalize your comparison template and submit it to your instructor for grading. This module also includes a Comparison
Template Checklist that you can use to ensure that you have met all the requirements of this project. Your instructor is available to provide guidance and
answer any questions you may have as you work to finalize your template.
Rubric
Guidelines for Submission: Your submission will contain the completed Comparison Template document.
Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Individuals Meets “Proficient” criteria and
demonstrates mature
awareness of individual
behavior
Questions how individuals are
represented in the ads, using
questions social scientists might
ask
Questions how individuals are
represented in the ads, but
questions do not reflect those a
social scientist might ask
Does not question how
individuals are represented in
the ads
19
Groups and Group
Behavior
Meets “Proficient” criteria and
demonstrates mature
awareness of group behavior
Questions how groups and
group behavior are represented
in the ads, using questions
social scientists might ask
Questions how groups and
group behavior are represented
in the ads, but questions do not
reflect those a social scientist
might ask
Does not question how groups
and group behavior are
represented in the ads
19
Cultures and Cultural
Identity
Meets “Proficient” criteria and
demonstrates mature
awareness of cultures and
cultural identity
Questions how cultures and
cultural identity are represented
in the ads, using questions
social scientists might ask
Questions how cultures and
cultural identity are represented
in the ads, but questions do not
reflect those a social scientist
might ask
Does not question how cultures
and cultural identity are
represented in the ads
19
Compare and Contrast Meets “Proficient” criteria, and
connections demonstrate a
strong grasp of social scientific
approaches
Notates how the
advertisements compare and
contrast to each other
Notates how the
advertisements compare and
contrast to each other but is
overly generalized
Does not notate how the
advertisements compare and
contrast to each other
19
Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Pose Questions Meets “Proficient” criteria and
demonstrates a strong grasp of
social scientific approaches
Poses questions a social
scientist might be interested in
based on observations of ads
Poses questions a social
scientist might be interested in,
but questions are not based on
observations of ads
Does not pose questions a social
scientist might be interested in
19
Articulation of
Response
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented in
a professional and easy-to-read
format
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
5
Total 100%
| Excellent | Good | Fair | Poor | ||
| Main Posting | 45 (45%) – 50 (50%)
Answers all parts of the discussion question(s) expectations with reflective critical analysis and synthesis of knowledge gained from the course readings for the module and current credible sources. Supported by at least three current, credible sources. Written clearly and concisely with no grammatical or spelling errors and fully adheres to current APA manual writing rules and style. |
40 (40%) – 44 (44%)
Responds to the discussion question(s) and is reflective with critical analysis and synthesis of knowledge gained from the course readings for the module. At least 75% of post has exceptional depth and breadth. Supported by at least three credible sources. Written clearly and concisely with one or no grammatical or spelling errors and fully adheres to current APA manual writing rules and style. |
35 (35%) – 39 (39%)
Responds to some of the discussion question(s). One or two criteria are not addressed or are superficially addressed. Is somewhat lacking reflection and critical analysis and synthesis. Somewhat represents knowledge gained from the course readings for the module. Post is cited with two credible sources. Written somewhat concisely; may contain more than two spelling or grammatical errors. Contains some APA formatting errors. |
0 (0%) – 34 (34%)
Does not respond to the discussion question(s) adequately. Lacks depth or superficially addresses criteria. Lacks reflection and critical analysis and synthesis. Does not represent knowledge gained from the course readings for the module. Contains only one or no credible sources. Not written clearly or concisely. Contains more than two spelling or grammatical errors. Does not adhere to current APA manual writing rules and style. |
|
| Main Post: Timeliness | 10 (10%) – 10 (10%)
Posts main post by day 3. |
0 (0%) – 0 (0%) | 0 (0%) – 0 (0%) | 0 (0%) – 0 (0%)
Does not post by day 3. |
|
| First Response | 17 (17%) – 18 (18%)
Response exhibits synthesis, critical thinking, and application to practice settings. Responds fully to questions posed by faculty. Provides clear, concise opinions and ideas that are supported by at least two scholarly sources. Demonstrates synthesis and understanding of learning objectives. Communication is professional and respectful to colleagues. Responses to faculty questions are fully answered, if posed. Response is effectively written in standard, edited English. |
15 (15%) – 16 (16%)
Response exhibits critical thinking and application to practice settings. Communication is professional and respectful to colleagues. Responses to faculty questions are answered, if posed. Provides clear, concise opinions and ideas that are supported by two or more credible sources. Response is effectively written in standard, edited English. |
13 (13%) – 14 (14%)
Response is on topic and may have some depth. Responses posted in the discussion may lack effective professional communication. Responses to faculty questions are somewhat answered, if posed. Response may lack clear, concise opinions and ideas, and a few or no credible sources are cited. |
0 (0%) – 12 (12%)
Response may not be on topic and lacks depth. Responses posted in the discussion lack effective professional communication. Responses to faculty questions are missing. No credible sources are cited. |
|
| Second Response | 16 (16%) – 17 (17%)
Response exhibits synthesis, critical thinking, and application to practice settings. Responds fully to questions posed by faculty. Provides clear, concise opinions and ideas that are supported by at least two scholarly sources. Demonstrates synthesis and understanding of learning objectives. Communication is professional and respectful to colleagues. Responses to faculty questions are fully answered, if posed. Response is effectively written in standard, edited English. |
14 (14%) – 15 (15%)
Response exhibits critical thinking and application to practice settings. Communication is professional and respectful to colleagues. Responses to faculty questions are answered, if posed. Provides clear, concise opinions and ideas that are supported by two or more credible sources. Response is effectively written in standard, edited English. |
12 (12%) – 13 (13%)
Response is on topic and may have some depth. Responses posted in the discussion may lack effective professional communication. Responses to faculty questions are somewhat answered, if posed. Response may lack clear, concise opinions and ideas, and a few or no credible sources are cited. |
0 (0%) – 11 (11%)
Response may not be on topic and lacks depth. Responses posted in the discussion lack effective professional communication. Responses to faculty questions are missing. No credible sources are cited. |
|
| Participation | 5 (5%) – 5 (5%)
Meets requirements for participation by posting on three different days. |
0 (0%) – 0 (0%) | 0 (0%) – 0 (0%) | 0 (0%) – 0 (0%)
Does not meet requirements for participation by posting on 3 different days. |
|
| Total Points: 100 | |||||