BA 374 Week 5 Discussion Influence and Persuasive Messages

BA 374 Week 5 Discussion Influence and Persuasive Messages

BA 374 Week 5 Discussion Influence and Persuasive Messages

Applying your own thinking, experiences, and application and citation of information from at least one resource (textbook and/or UIU library article), respond to the following Discussion topic(s). Remember, the Discussions are a dialog (conversation) and an opportunity to build community. This is the only Discussion in Week 5. In this Influence and Persuasive Messages Discussion, post your main response on or before Day 4 (Thursday night). Post at least three additional responses (one-two paragraphs each) during Monday through Sunday, all on different days.  It is a UIU requirement for Discussion participation to occur on at least four of the seven days in each Week. With the exception of Week 8, “Weeks” begin on Mondays and end on Sundays. It is assumed in this Business Communication class that all writing will have been thoroughly proofread, grammar and spell-checked and never represent the first draft. Writing is always a process, one which requires more than one draft prior to submitting a final, polished posting. Grading rubrics for the Influence and Persuasive Messages Discussion are included below the Directions.

The Influence and Persuasive Messages Discussion is a forum to review existing persuasive messages and analyze the strategy behind why and how they were created. For this assignment, we will focus on reviewing marketing-related messages (since marketing-related messages are always persuasive messages). Persuasive messages are created with the intent for the reader/audience to take an action.In order for the reader/audience to be compelled to take an action, there must be some sort of tangible or intangible benefit (or a mixture of both) and benefits may be intrinsic, extrinsic, or a mixture of both. Aristotle (no in-text citation needed, copyright expired) categorized persuasive appeals into three types: 1. those based on logic, 2. those based on emotion, and 3. those based upon the character of the message giver.

One important point made in Chapter 10 of our Guffey and Loewy (2018) textbook is how “in addition to identifying the purpose of a persuasive message, you also need to concentrate on the receiver” (p. 343).


1. Conduct research in the UIU library and from Chapter 10 of the textbook regarding what comprises, and when to use, persuasive messages.

2. Choose one marketing-related (persuasive message) example that includes both words and visuals.  The examples might be print ads, or television ads, or internet advertisements.  The example is your choice. Write at least three paragraphs analyzing the chosen persuasive message and discussion influence and persuasive messages.  Include the following in your analysis:

Persuasive message description (visual/words). Note: to insert a .jpg file, put the cursor where you want it to be, then click on the first box above that looks like an arrow “insert stuff”. Insert the file, select decorative and save and the image will appear.

Intended audience (e.g. target market characteristics) and desired action (e.g., to purchase the product).

What techniques were applied?  What are the motivators?

3. Somewhere, within the entire main response, include one quote from either our textbook and/or from a UIU library article and use APA formatting for the in-text citation and on a reference page list.

BA 374 Week 5 Discussion Influence and Persuasive Messages
BA 374 Week 5 Discussion Influence and Persuasive Messages

4. Give yourself the gift of allocating an appropriate amount of time to think, research, and write. Follow the directions. Run spell and grammar check and proofread your crafted response (reading aloud is highly recommended because it slows down the review, indicates where pauses are appropriate, and suggests where editing is beneficial).  Discussion settings allow you to edit an already posted response without any change in date or time.

5. As noted above, postings should be made on four of seven days during the week.  A main response plus three additional conversational responses to other postings is a requirement.  Main postings should be present on or before Day 4 (Thursday night).

6. Enjoy the learning journey.  If you have questions or need clarification, send an email to

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Discussion Questions (DQ)

Initial responses to the DQ should address all components of the questions asked, include a minimum of one scholarly source, and be at least 250 words.

Also Read:  BA 374 Week 4 Discussion Digital Methods and Content

Successful responses are substantive (i.e., add something new to the discussion, engage others in the discussion, well-developed idea) and include at least one scholarly source.

One or two sentence responses, simple statements of agreement or “good post,” and responses that are off-topic will not count as substantive. Substantive responses should be at least 150 words.

I encourage you to incorporate the readings from the week (as applicable) into your responses.

Weekly Participation

Your initial responses to the mandatory DQ do not count toward participation and are graded separately.

In addition to the DQ responses, you must post at least one reply to peers (or me) on three separate days, for a total of three replies.

Participation posts do not require a scholarly source/citation (unless you cite someone else’s work).

Part of your weekly participation includes viewing the weekly announcement and attesting to watching it in the comments. These announcements are made to ensure you understand everything that is due during the week.

APA Format and Writing Quality

Familiarize yourself with APA format and practice using it correctly. It is used for most writing assignments for your degree. Visit the Writing Center in the Student Success Center, under the Resources tab in LoudCloud for APA paper templates, citation examples, tips, etc. Points will be deducted for poor use of APA format or absence of APA format (if required).

Cite all sources of information! When in doubt, cite the source. Paraphrasing also requires a citation.

I highly recommend using the APA Publication Manual, 6th edition.

Use of Direct Quotes

I discourage overutilization of direct quotes in DQs and assignments at the Masters’ level and deduct points accordingly.

As Masters’ level students, it is important that you be able to critically analyze and interpret information from journal articles and other resources. Simply restating someone else’s words does not demonstrate an understanding of the content or critical analysis of the content.

It is best to paraphrase content and cite your source.

LopesWrite Policy

For assignments that need to be submitted to LopesWrite, please be sure you have received your report and Similarity Index (SI) percentage BEFORE you do a “final submit” to me.

Once you have received your report, please review it. This report will show you grammatical, punctuation, and spelling errors that can easily be fixed. Take the extra few minutes to review instead of getting counted off for these mistakes.

Review your similarities. Did you forget to cite something? Did you not paraphrase well enough? Is your paper made up of someone else’s thoughts more than your own?

Visit the Writing Center in the Student Success Center, under the Resources tab in LoudCloud for tips on improving your paper and SI score.

Late Policy

The university’s policy on late assignments is 10% penalty PER DAY LATE. This also applies to late DQ replies.

Please communicate with me if you anticipate having to submit an assignment late. I am happy to be flexible, with advance notice. We may be able to work out an extension based on extenuating circumstances.

If you do not communicate with me before submitting an assignment late, the GCU late policy will be in effect.

I do not accept assignments that are two or more weeks late unless we have worked out an extension.

As per policy, no assignments are accepted after the last day of class. Any assignment submitted after midnight on the last day of class will not be accepted for grading.


Communication is so very important. There are multiple ways to communicate with me:

Questions to Instructor Forum: This is a great place to ask course content or assignment questions. If you have a question, there is a good chance one of your peers does as well. This is a public forum for the class.

Individual Forum: This is a private forum to ask me questions or send me messages. This will be checked at least once every 24 hours.