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Sustainability of Health Discussion HCA 807

Sustainability of Health Discussion HCA 807

Sustainability of Health Discussion HCA 807

How have structural changes influenced the long-term viability of health-care organizations? Explain.

How might health care structures and governance influence your intended dissertation research as you reflect on the information in this course? Explain.

Week 2 Marketing and Segmentation HCA 807

Over the last half-century, there has been a significant shift toward segmentation in the health-care industry. This segmentation of the health care industry has its roots in marketing management and has resulted in the formation of health care organizations based on both organizational types and target market populations. A variety of factors can influence organizational types, which include institutions such as specialty hospitals and urgent care clinics. Behavior, age, medical condition, and other factors can all be used to determine target populations. In this assignment, you will examine the role of marketing and segmentation in the formation and evolution of a specific type of health care organization.

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General Conditions:

To ensure successful completion of the assignment, use the following information:

• Instructors will grade the assignments using a grading rubric. It is recommended that learners review the rubric prior to beginning

Sustainability of Health Discussion HCA 807
Sustainability of Health Discussion HCA 807

the assignment to become familiar with the assignment criteria and expectations for successful completion.

• Doctoral students must use APA style for their writing assignments. The Student Success Center houses the APA Style Guide.

• At least two additional scholarly research sources related to this topic, with at least one in-text citation from each source, are required for this assignment.

• You must turn in this assignment to Turnitin. Follow the instructions in the Student Success Center. Turnitin accepts only Word documents as submissions.

Directions:

Write a 1,000-1,250 word paper analyzing the role of marketing and segmentation in the formation and evolution of a specific type of health care organization. Include the following information in your paper:

1. A clear identification and explanation of the type of health care organization and the population it serves.

2. An examination of how marketing and segmentation in the health care industry influenced the formation of this type of organization.

3. An examination of how this type of organization has evolved as a result of the ongoing influence of marketing and segmentation in the health care industry.

You should proofread your paper. However, do not rely solely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part, and your grade will suffer as a result. Papers with a high number of misspelled words and grammatical errors will be penalized. Before submitting your paper, go over it in silence and then aloud, and make any necessary changes. It is often beneficial to have a friend proofread your paper for obvious errors. Uncorrected mistakes are preferable to handwritten corrections.

Use a standard 10 to 12 point typeface (10 to 12 characters per inch). Smaller or compressed type, as well as papers with narrow margins or single spacing, are difficult to read. It is preferable to allow your essay to exceed the recommended number of pages rather than attempting to compress it into fewer pages.

Large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and other such attempts at “padding” to increase the length of a paper are also unacceptable, waste trees, and will not fool your professor.

The paper must be neatly formatted, double-spaced, and have a one-inch margin on all four sides of each page. When submitting hard copies, use white paper and print with dark ink. It will be difficult to follow your argument if it is difficult to read your essay.